About THE FOUNDER

JOANNA KARAMANIS

Joanna Karamanis is a Global Program Manager for Fashion and Beauty at TikTok, and previously a Digital Marketing Strategist, for an influencer marketing company.

Combining a lifelong interest in fashion and an appreciation in its social, intellectual, and psychological aspects, in 2016 Joanna was one of the first to complete the London College of Fashion’s Pioneering Masters’ degree course in Applied Psychology in Fashion.

She writes, reviews and researches for The Fashion Psychology, academic journals and fashion magazines.

With a BSc in Psychology, an MSc in Applied Psychology in Fashion and over 8 years experience in influencer, creator marketing and fashion events, she knows a thing or two about consumer behaviour within the fashion industry.