'Barbiecore', a trend that seems to have cat-walked right out of our childhood dreams and into our adult wardrobes. But why are we so smitten with this vibrant trend? The answer lies at the fascinating intersection of fashion psychology and neuroscience. Buckle up, we're going for a nostalgic yet scientifically exciting ride!

Emily in Paris" has taken the world by storm with its depiction of a young American woman navigating the fashion industry in the city of love. While the show may be a work of fiction, it touches on some interesting aspects of fashion psychology that are worth exploring.

So mirror neurons thus seem to be responsible for human empathy, but what do mirror neurons have to do with buying behaviour and fashion?