The Fashion Psychology Behind Taylor Swift’s Wardrobe

Have you ever noticed the link between Taylor Swift's wardrobe and her albums? Discover how her outfits tell a deeper story as we explore the fashion psychology behind her iconic looks.

Fashion Psychology, Style Psychology, Editor's Picks, Editors PicksJoanna Karamanis13 September 2024fashion, Psychology, wardrobe tipsComment

Dopamine and buying behaviour

Dopamine, a neurotransmitter made in your brain aka one of the brains pleasure chemicals playing a role as a “reward center”.

Consumer Psychology, consumption, Fashion Psychology, Editor's Picks, Editors PicksJoanna Karamanis26 September 2022fashion, ConsumerismComment

With influencers far from the front row, what's the fashion psychology behind a fizzling show?

It’s 2020 and fashion houses aren’t able to invite hundreds of guests or select influencers to grace the front row at their shows. With 55% fewer influencers at shows and 73% fewer influencer-generated posts it resulted in 16-36% lesser decreased value of earned media. But what's the psychology behind the tremendous impact influencers have at shows?

The halo-effect in fashion psychology

The halo-effect is the tendency for people who are considered to be attractive, to be rated highly on other positive traits as well. But how can you put on a halo with fashion?

Editor's Picks, Fashion Psychology, Style PsychologyJoanna Karamanis6 September 2020psychology, Consumerism, social mediaComment

How will COVID-19 change consumer behaviour within the fashion industry?

Amid COVID-19, consumer behaviour is changing… but how?

The power of wearing red

Research has time and time again shown that wearing red is associated with specific perceptions