With influencers far from the front row, what's the fashion psychology behind a fizzling show?

It’s 2020 and fashion houses aren’t able to invite hundreds of guests or select influencers to grace the front row at their shows. With 55% fewer influencers at shows and 73% fewer influencer-generated posts it resulted in 16-36% lesser decreased value of earned media. But what's the psychology behind the tremendous impact influencers have at shows?

Consumer Psychology, Fashion Psychology, Editor's Picks, Latest News Industry, Style Psychology, Influencer MarketingJoanna Karamanis8 September 2020social media, Psychology, Consumerism, fashion, Marketing, Influencers, behaviour, psychology

Social media, influencers and consumption

Consumer PsychologyJoanna Karamanis3 January 2020Influencers, Marketing, social media, fashion, behaviour Comment

How does influencer marketing tap into psychology?

Consumer Psychology, Editors PicksJoanna Karamanis11 December 2019Psychology, Consumerism, Marketing, Influencers, fashionComment