It’s 2020 and fashion houses aren’t able to invite hundreds of guests or select influencers to grace the front row at their shows. With 55% fewer influencers at shows and 73% fewer influencer-generated posts it resulted in 16-36% lesser decreased value of earned media. But what's the psychology behind the tremendous impact influencers have at shows?
Read MoreThe halo-effect is the tendency for people who are considered to be attractive, to be rated highly on other positive traits as well. But how can you put on a halo with fashion?
Read MoreAmid COVID-19, consumer behaviour is changing… but how?
Read MoreThese are the exact reasons you have nothing to wear
Read MoreResearch has time and time again shown that wearing red is associated with specific perceptions
Read MorePerception is everything. In a fraction of a second who you really are is not as important as who you appear to be.
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