behaviour — THE FASHION PSYCHOLOGY

Posts tagged behaviour

With influencers far from the front row, what's the fashion psychology behind a fizzling show?

With influencers far from the front row, what's the fashion psychology behind a fizzling show?

It’s 2020 and fashion houses aren’t able to invite hundreds of guests or select influencers to grace the front row at their shows. With 55% fewer influencers at shows and 73% fewer influencer-generated posts it resulted in 16-36% lesser decreased value of earned media. But what's the psychology behind the tremendous impact influencers have at shows?

Consumer Psychology, Fashion Psychology, Editor's Picks, Latest News Industry, Style Psychology, Influencer MarketingJoanna Karamanis8 September 2020social media, Psychology, Consumerism, fashion, Marketing, Influencers, behaviour, psychology

2 Reasons you never have anything to wear!

2 Reasons you never have anything to wear!

These are the exact reasons you have nothing to wear

Fashion Psychology, Editors PicksJoanna Karamanis31 March 2020behaviour, psychology, fashion, styleComment

The power of wearing red

The power of wearing red

Research has time and time again shown that wearing red is associated with specific perceptions

Editor's Picks, Style Psychology, Fashion PsychologyJoanna Karamanis5 March 2020style, fashion, behaviour, psychology, dress, Psychology, wardrobe tipsComment

4 ways the things you wear change your behaviour

4 ways the things you wear change your behaviour

Style PsychologyJoanna Karamanis22 January 2020fashion, psychology, style, dress, behaviourComment

Social media, influencers and consumption

Social media, influencers and consumption

Consumer PsychologyJoanna Karamanis3 January 2020Influencers, Marketing, social media, fashion, behaviour Comment