The Fashion Psychology of Celebrities Wearing Archive Pieces on Red Carpets

Celebrities are making powerful statements by wearing archival fashion on red carpets. A recent example is Sabrina Carpenter at the 2024 MTV VMAs, where she wore a Bob Mackie gown that Madonna famously donned at the 1991 Oscars. This choice wasn’t just about fashion—it honored Madonna’s legacy and created a link between eras.

The Fashion Psychology Behind Taylor Swift’s Wardrobe

Have you ever noticed the link between Taylor Swift's wardrobe and her albums? Discover how her outfits tell a deeper story as we explore the fashion psychology behind her iconic looks.

Fashion Psychology, Style Psychology, Editor's Picks, Editors PicksJoanna Karamanis13 September 2024fashion, Psychology, wardrobe tipsComment

Fashion's Biggest Paradox: A Closet full of clothes but nothing to wear

Ever stood in front of your overflowing wardrobe, hands on hips, eyes darting from one hanger to the next, only to sigh, "I've got nothing to wear"?

Consumer Psychology, consumption, Fashion Psychology, Style PsychologyJoanna Karamanis7 February 2024fashion, Consumerism, PsychologyComment

Pink Perception! The Psychology Behind Wearing Pink in a Barbiecore Era

More than just a fashion trend, pink signifies a shift in societal norms, a fondness for nostalgia, and a deep-rooted psychological connection. So, what's the scientific explanation for our infatuation? And what does our choice to wear pink say about us?

With influencers far from the front row, what's the fashion psychology behind a fizzling show?

It’s 2020 and fashion houses aren’t able to invite hundreds of guests or select influencers to grace the front row at their shows. With 55% fewer influencers at shows and 73% fewer influencer-generated posts it resulted in 16-36% lesser decreased value of earned media. But what's the psychology behind the tremendous impact influencers have at shows?