Celebrities are making powerful statements by wearing archival fashion on red carpets. A recent example is Sabrina Carpenter at the 2024 MTV VMAs, where she wore a Bob Mackie gown that Madonna famously donned at the 1991 Oscars. This choice wasn’t just about fashion—it honored Madonna’s legacy and created a link between eras.
Read MoreHave you ever noticed the link between Taylor Swift's wardrobe and her albums? Discover how her outfits tell a deeper story as we explore the fashion psychology behind her iconic looks.
Ever stood in front of your overflowing wardrobe, hands on hips, eyes darting from one hanger to the next, only to sigh, "I've got nothing to wear"?
Read MoreMore than just a fashion trend, pink signifies a shift in societal norms, a fondness for nostalgia, and a deep-rooted psychological connection. So, what's the scientific explanation for our infatuation? And what does our choice to wear pink say about us?
Read MoreIt’s 2020 and fashion houses aren’t able to invite hundreds of guests or select influencers to grace the front row at their shows. With 55% fewer influencers at shows and 73% fewer influencer-generated posts it resulted in 16-36% lesser decreased value of earned media. But what's the psychology behind the tremendous impact influencers have at shows?
Read MoreLove them or hate them, ruffles and frills can say a lot about the wearer.
Read MoreResearch has time and time again shown that wearing red is associated with specific perceptions
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