With influencers far from the front row, what's the fashion psychology behind a fizzling show?

It’s 2020 and fashion houses aren’t able to invite hundreds of guests or select influencers to grace the front row at their shows. With 55% fewer influencers at shows and 73% fewer influencer-generated posts it resulted in 16-36% lesser decreased value of earned media. But what's the psychology behind the tremendous impact influencers have at shows?

The halo-effect in fashion psychology

The halo-effect is the tendency for people who are considered to be attractive, to be rated highly on other positive traits as well. But how can you put on a halo with fashion?